Original Herald from Uruguay and Argentina in South America. This kind of gorgeous heralds are quite scarce, they were printed by a local distributor (Max Glücksmann) just during a short period of time between the late 1920’s and the late 1930’s. Usually printed on both sides, in full color or in duotone inks featuring Art Deco style, they show great graphics from the films advertised. Most advertise a single feature movie, while a few examples advertise double movie programs.
Local Title: LA LEGION BLANCA
Original Title: THE WHITE PARADE
Year / Country: 1934 – USA
Company: Fox
Director: Irving Cummings
Starring: Loretta Young, John Boles, Dorothy Wilson, Muriel Kirkland, Astrid Allwyn, Frank Conroy, Jane Darwell, Sara Haden, Joyce Compton
Size (unfolded): 250 mm x 173 mm
Condition: Excellent –
Ref #  C-14
Comments:
The White Parade is a 1934 film directed by Irving Cummings and starring Loretta Young and John Boles. It was written by Rian James, Jesse Lasky Jr., Sonya Levien and Ernest Pascal, from the novel by Rian James. Dedicated to “the memory of Florence Nightingale”, the plot concerns the travails and romances of young women as they study to become nurses. The film was nominated for the Academy Award for Best Picture. The only surviving print is located at the UCLA film archive.
Herald advertises this film as shown at TEATRO LAVALLEJA from Uruguay on Sunday, June 2, 1935
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